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KT&G Hybrid 2.0


Year 2019

Manufacture KT&G Corp.

Photo KKJ Photography


Project Manager, Industrial design

Management Manufacture


'Hybrid 2.0' is the flagship model of 'lil'. It is the most important model.
We designed a new model of the 'hybrid'. The structure of the e-cigarette is
in some ways simple. It consists of a battery, a PCB, and a heater.


Therefore, it was not easy to find a completely new form. So we showed a completely different mood through changes in details and materials. If the previous model had a somewhat calming CMF feel, we used a trick to change the material of some parts in 2.0 and make the user perceive the material of the entire part as if it had changed. As such, it was intended to look like a much more luxurious and expensive-looking product at the same price and production cost.

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